This web-based campaign targets small business owners and CFO’s and offers them tips and techniques on raising capital, maximizing cash flow and navigating trends in the financial market.
As a writer in Corporate & Institutional Banking at PNC, I worked with the CMO to identify relevant topics for these monthly webinars and then turned these complex concepts into actionable ideas. In addition to writing the video scripts, I also developed the content for e-mail blasts promoting the videos.
