My public sector background shapes everything I do. I think about who is receiving content, not just whether the words are right. That ethos has carried across every environment I've worked in including government, agency, and corporate settings. I understand how decisions are made in these sectors, and how to communicate across them. 

I want to know who the audience is before I create anything. Research is a big component. It’s not separate from the work.

Understanding people is the work.